Established in 1933, Baeseman’s started as an army surplus store and quickly turned into one of Central Wisconsin’s finest retailers of quality name brand clothing and shoes for the outdoorsman and worker alike. The Baeseman’s small surplus store was located on Wausau’s Clinton Street, along the river near 1st and Stewart Avenues.

In 1972, the Baeseman’s were looking to retire. Larry Rossi was looking for a job at the time. With seven children at home, Larry started at Baeseman’s sweeping floors. Shortly after, he began helping customers and soon discovered his new calling. The Baeseman brothers made Larry an offer he could not refuse, so Larry and his wife, Joyce, jumped at the opportunity to become the

new owners of Baeseman’s Shoes and Clothing.

Their daughter, Mary, immediately joined the business, and their son, Tom, came aboard four years later in 1976. Larry and Joyce retired in 1988, handing the business over to Tom and Mary who successfully ran Baeseman’s until their retirement in May 2025, at which time Gary and Andrea Granger purchased this Wausau icon.

Gary and Andrea, along with their son, Griffin, continue to do business the old-fashioned way…personally. Individual attention to their customers and offering quality products is what has defined Baeseman’s since the beginning and the Grangers are continuing this legacy. Your visit to Baeseman’s Shoes and Clothing is sure to be a memorable experience.