From Baeseman’s Shoes and Clothing’s start as a small surplus store in the 1930’s, to a popular shoe store in the 60’s, the new millennium has brought many improvements and additions to the Baeseman twins’ dream. Every year, Baeseman’s has expanded a little more and filled the shelves a little higher. Here in Central Wisconsin, we have eight months of cold weather, so we have learned not to put too much stock in selling bathing suits, but rather into durable, warm, and dry clothing and footwear. In fact, we regularly outfit groups of hunters heading up north for the big deer hunt as well as hunters heading out west for that trophy mount.

Several of our house accounts regularly purchase outdoor clothing for their employees required to work outside during the long cold winters of Wisconsin. We specialize in Key, Pendleton, Big Bill, and Stormy Kromer brands to meet their needs. At Baeseman’s, we’ve had a concept for keeping our customers warm and dry for over 90

years. It’s layers, layers, and more layers. No secret there…but sometimes we think new technology trumps Grandpa’s old-time experience. We start with Minus 33, 100% merino wool as a base layer. Wisconsin-made Wigwam socks are made with merino wool – a staple for keeping your feet warm and dry, and we always try to keep a large selection on hand.

Wool clothing has been a cold weather standard for centuries and has always been a top performer for Baeseman’s Shoes and Clothing. We feature a large selection of wool jackets, Big Bill Codet wool bibs and pants, Pendleton wool shirts and blankets, Stormy Kromer, socks, long underwear, hats, caps, and gloves. Even the outdoorsman who seems to have everything can find something new to add to their collection!

Stop in and see our wide selection of outdoor clothing. You’ll be glad you did.